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Gomukh

Gomukh

Introduction

We have developed an intelligent mobile phone based biometric animal identification system ‘GoMukh’ that uses proprietary algorithms built on deep convolutional neural networks.

Animal identification is critical for proper verification of ownership, traceability of the animal produce, bio-security etc. A robust identification system is important for facilitating widespread adoption of livestock insurance policies that are needed to protect animal farmers. An unambiguous identity will greatly help establish trust between sellers and buyers creating a vibrant and fair market place to be benefit of the animal farmers.

Individual animal identification could be achieved either by mechanical, electronic, or biometric methods. The mechanical methods (e.g. using ear notching, ear tags, branding, and tattoos) are invasive method and not good enough for traceability purposes. Electronic-based methods mainly use external tags, Radio Frequency Identification (RFID) tags, to recognize animal but these tags are expensive and are subject to loss, removal, or damage. Biometric-based methods like iris scanning, retinal images or DNA analysis are also used for animal identification. Generally speaking biometric methods could give high identification rates, but they require specialized equipment and are not cost effective compared to other approaches like image-processing methods.

Biometric methods could give high identification rates, but they require specialized equipment and are not cost effective compared to other approaches like image-processing methods.

The mechanical methods (e.g. using ear notching, ear tags, branding, and tattoos) are invasive method and not good enough for traceability purposes. Electronic-based methods mainly use external tags, Radio Frequency Identification (RFID) tags, to recognize animal but these tags are expensive and are subject to loss, removal, or damage. Biometric-based methods like iris scanning, retinal images or DNA analysis are also used for animal identification. Generally speaking biometric methods could give high identification rates, but they require specialized equipment and are not cost effective compared to other approaches like image-processing methods.

Our Artificial Intelligent based platform can irrefutably identify an animal by taking its photograph from a mobile phone.

  • The results from using the GoMukhTM system are immediate, tangible and unambiguous.
  • There is no CapEx involved and the cost of nationwide deployment of the system is almost zero.
  • No specialized training is required for deploying the system or using the app, any lay person who can take a photograph using a smart phone can authenticate the identity of the animal within seconds.
  • The system will help reach out to more number of livestock farmers as trust can be established about the identity of the animal among the stakeholders.
  • As each individual animal is clearly identified and provided with a unique ID, data regarding its health, productivity, breeding etc. can be easily captured and electronically stored at a low cost.
  • The GoMukhTM system will revolutionize the livestock sector as a number of digital tools will be built around the identification module to facilitate the journey of the sector into a complete digital era.